Hazera center-stage at MOP Arava Israel 2023 annual expo

Want to be the first to see the next generation of the Israeli tomato and be impressed by the new variety portfolio of Hazera? Join us for a unique opportunity and meet our team for a deeper understanding of the quality, performance and potential of Hazera’s new varieties.

The exhibition in the Arava is the perfect opportunity to get a glimpse of the future of the Israeli tomato with “Rubicon”/ “Doria” – a new Saladette tomato variety that is suitable for picking in a cluster. The tomato is delicious, firm, has a long shelf life and excellent preservation on the plant, as well as a bright red and attractive fruit.

Rubicon (“Doria”): from the grower to our plate. Photograph: Ofer Hajub

In addition to “Rubicon”, Hazera- a world pioneer in the seed industry, will launch the “Yellow Whitney” – the heart tomato that made Israelis fall in love and is now available in red and yellow. The Yellow Whitney is the first yellow Midi Plum tomato of its kind – it is extremely tasty, has impressive yellow fruit, is very firm and crunchy and has a strong plant and a high yield.

 

 

 

 

Yellow Whitney. Photograph: Ofer Hajub

Come see and taste! Still young at heart, the queen of flavor, The “Maggie” tomato, is ringing in its first decade with a party! Maggie is known as a high-quality Israeli tomato, with a juicy green gel, which gives it a fine taste and rich aroma. Maggie is grown throughout the year nationwide in Israel among selected farmers only and packaged in a closed and marked package – and now with a new branding in honor of its 10-year celebration.

 

 

 

 

Maggie “the Taste” Tomato. Photograph: Ofer Hajub

At the exhibition, Hazera will launch new varieties of radishes: “Whitella” in white and “Purpella” in purple: round radishes for growing in open and closed areas, with impressive and strong colors, suitable for growing all year round with a high yield and excellent internal quality.

 

 

 

 

New radish varieties. Photograph: Hazera

Come and get an impression of a red, curly romaine lettuce: “Purple Heart“. Beyond the nutritional benefits of romaine lettuce, which is 5 times richer in vitamins than other types of lettuce, the variety “Purple Heart” is characterized as crunchy and extremely tasty and has a bright red color that penetrates deep into the leaf.


 

 

 

“Purple Heart”. Photograph: Hazera

Come and meet the team of Hazera at the Araba expo taking place on February 15 and 16 in Ein Hatzeva, Israel and join “Rubicon” /”Doria” on her fresh produce journey from the field, to the retailers, and straight to her kitchen!

Press Release: IR ToBRFV varieties in pipeline

Press release
August 2022

Hazera announces varieties with intermediate resistance (IR) to Tomato Brown Rugose Fruit Virus (ToBRFV) in pipeline

Hazera is proud to announce the launch of our ToBRFV intermediate resistant varieties- the optimal balance between protection and performance– providing the grower an effective tool to face the highly infectious virus, infecting tomato plants, fruit and affecting growers worldwide. The Tomato Brown Rugose Fruit Virus poses a constant threat to growers worldwide, significantly reducing yields, affecting the quality of fruit, and systematically infecting other plants, as it is a very transmittable virus that can infect through soil, tools, water, and people’s contact.

Since ToBRFV hit, Hazera’s R&D team has been working tirelessly to find varieties capable of giving an effective level of ToBRFV resistance without compromising the yield and fruit quality we’ve invested years to perfect. Over the course of several years, Hazera researchers and agronomists invested endless resources to find solutions to address our growers’ needs worldwide. Moreover, according to Alejandro Szechtman, Hazera’s Portfolio Marketing Director, “These efforts included in-depth trials in many locations, under different conditions in a global scale, to confirm that we are able to provide the optimal solutions, with the right balance between performance and ToBRFV protection”.

Hazera is proud to announce a wide ToBRFV resistant variety pipeline worldwide, with which we will be able to tailor-make the optimal solution per market requirement, beginning with Italy, Greece, Spain, Mexico, Turkey, Israel etc’.

Hazera, through Limagrain’s upstream research, contributed to a network of internal and external collaborative discovery projects on ToBRFV using different approaches. This resulted in Limagrain being the first company to file a patent on ToBRFV resistance in tomato in 2017. While the first generation of tomato hybrids resistant to ToBRFV is being commercialized, Limagrain discovery programs continue to work intensively to find resistances against potential emergent more aggressive forms of this devastating virus.

“Our R&D efforts haven’t ended, we’re still investing to achieve higher resistance, and expand our portfolio to the benefit of growers worldwide,” said Szechtman.

Hazera is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel. We operate subsidiaries in 11 countries, together with a distribution network serving over 130 markets. Our partners operate in all kinds of climates, and under diverse growing conditions and market requirements. For over a century, our top priority has been walking alongside them, developing an enormous variety of seeds and providing comprehensive support every step of the way. Hazera’s team of experts works directly with growers to evaluate their needs, assist during variety selection and provide guidance and support throughout the crop cycle.

Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the second largest company in the industry.

For more information about ToBRFV, click here